Turkey’s No.1
Growing and developing Turkey’s No.1 brand in the field of Parex, aims to increase the success and carry it to the coming years.
Provel Sanayi ve Tic. A.Ş. brand, Parex set out in 2011 with the aim of becoming Turkey’s most innovative brand with 100% domestic capital. With 81 types of products, Parex has become one of the major players in the sector in just two years.
Parex’s success is undoubtedly due to its development of original products that bring an innovative approach to cleaning. In the first year of its establishment, Parex introduced Turkey to Twister, an automatic cleaning set with a rotating chamber, a major innovation in the sector. This product, which revolutionised cleaning with its unique convenience, also made Parex the leader in the same category.
In 2012, Tornado, in 2014 Maestro, which offers a space-saving lift system and two different mop options, in 2015 Spinner, which is easily transported with its wheeled bucket, in 2017 Maestro Compact, which does big things with its small size, in 2018 Quick, in 2020 JetSet and Twinpower and in 2022 Thunderbolt.
At the beginning of 2023, it strengthened its success with Wondero, a cleaning set that separates dirty and clean water. These products, which made household chores less of a hassle, were highly appreciated by consumers and radically changed their cleaning habits.
Founded in 2011 with 100% domestic capital under the brand name Parex, a trademark of Provel Sanayi ve Ticaret A.Ş., the company entered the cleaning sector with the vision of bringing innovation. Starting its journey with 81 products, Parex quickly reached consumers in all sales points and, within just two years, became one of the key players in the industry.
Today, with nearly 400 product varieties across 5 different categories, Parex is the leading brand in the non-chemical cleaning assistants market.
At the heart of Parex’s success lies its innovative approach to cleaning and unique product designs. In its first year, the company introduced Turkey to the Twister — a spin-bucket automatic cleaning set — followed by numerous other innovative products such as Tornado, Maestro, Spinner, Maestro Compact, Quick, JetSet, Twinpower, Thunderbolt, and the Wondero and Wondero Flat, which separate dirty water from clean water. With each new product, Parex continues to transform cleaning habits.
Since its establishment, Parex has adhered to environmentally responsible production and strives to develop eco-friendly products for a sustainable future. In particular, its garbage bags are manufactured with environmentally friendly features that respect ecological balance.
Having become the number one brand in Turkey’s growing and developing cleaning products sector, Parex celebrates its 14th anniversary this year with the aim of carrying its achievements into the future through innovative, high-quality, and life-enhancing products.
To make household chores easy, practical and fun with quality and innovative products that make life easier; To carry out our business in an honest and honest way that respects people and nature in line with the principle of sustainable growth.
Our vision is to become a leading and global brand by offering innovative, functional and original products that can be used in all areas of the home.
